Wednesday, February 26, 2020
Lancome Brand Management in China & USA - Dissertation Example Existing surveys about Lancome were utilized to discover the differences in customer acceptance in the two countries. To countercheck the findings of surveys, online articles, annual reports of LÃ¢â¬â¢Oreal, the mother company of Lancome, and other reading materials were considered as references. Primary survey of 20 Chinese respondents and 20 American respondents revealed the impact or brand management, brand equity, and brand equity value in terms of 65% of total demand for luxury cosmetics among the Chinese and 50% for the Americans. Findings showed that other than differences in preferences about what is considered beautiful and the differences in attitude as well as behavior of consumers with regards to luxury cosmetics, indeed the brand management theory is practiced in both countries. It states people value quality, consistency with good experiences with a product, and would also appreciate gaining added value from the same brand. Its value is initially gained from discoveries of risks with using the product. Since there are more competitors in the USA which are also branded and known to be safe and the market is saturated, Lancome in the USA faces price competition, whereas in China, due to less competitors that are known to be similarly safe cosmetics and many more cities do not have such a quality cosmetic, Lancome China has been growing faster in spite of the much higher prices of its products. Lancome cosmetics in the USA are known as Privilege Cosmetics while in China, it is a luxury with the best quali ty Ã¢â¬â safest to use, best value, consistent and predictable with the many years of its existence. Chapter 1: Introduction 1.1 Background Globalization of businesses and the need for developed countries to look for new markets have been challenging marketing managers to find ways and means to penetrate economies for quality products to be appreciated, accepted, and established. One effective way has been brand marketing. France, the home of Lancome brand managed by its mother company LÃ¢â¬â¢Oreal, had formulated this luxury cosmetics since 1935. It was Armand Petitjean who invented it while LÃ¢â¬â¢Oreal decided to own it by 1964. The success of this brand in the world market has reaped for the company $5.5 billion worth of brand value, according to Forbes (2012). Lancome was named # 75 most powerful brand covering all products worldwide. As of 2012, its sales total had reached $ 3.8 billion. LÃ¢â¬â¢Oreal brand is # 25. Avon is # 70. These three are under the same consumer packaged goods industry. Lancome has outperformed Avon in China through brand marketing management strategies since Avon is more on direct selling which is said to be Ã¢â¬Å"25% about the brand and 75% about the sales channelÃ¢â¬ (Kowitt 2012, par. 9). In North America, LÃ¢â¬â¢OrealÃ¢â¬â¢s Clarisonic cosmetic brand experienced a Ã¢â¬Å"double-digit growthÃ¢â¬ in 2012 (LÃ¢â¬â¢Oreal 2012). 1.2 Objectives The overall aim is to prove that the principles in brand
Monday, February 10, 2020
Flood in Gilgamesh and Genesis - Essay Example Discussed in Tablet XI, the character of Utnapishtim maintains proximity with the respectful spiritual Biblical personality Noah, story of whom has been elaborated in details in different parts of the Old and New Testaments including Book of Genesis chapter 6 to 8. The similarities and dissimilarities between both these texts are analyzed in the following paragraphs: Genesis portrays the flood hero or Noah as a holy and spiritual personality (and prophet too), who obeyed all the commands of God in their true spirit and led a pious and sacred life. Contrary to the overwhelming majority of his nation, Noah always avoided practicing evil and turned down the filthy enticements made by the same satanic forces, which had paved the way towards the fall of Adam and Eve from heavens. Since the large majority of the people had got indulged into malpractices and wickedness of various types, Lord God the Creator, according to the Bible, had turned out to be fed up with the misdeeds of the childr en of Adam and Eve. Consequently, He had decided to send heavy rains from the sky causing a catastrophic flood, which would drown the entire humanity besides Noah, his family, and companions. Thus, God sent a command to Noah decreeing order of constructing a huge ark, where his family, companions and one pair each of every living creature could be ridden in the ark in order to preserve the generation of the creatures by protecting them from the ruthless waves of the flood. The ark would carry several apartments and portions, which will receive daylight and air for their survival. Hence, NoahÃ¢â¬â¢s flood, according to Genesis, was the outcome of the wrath of Almighty Lord because of the misdeeds and transgressions and sins and offenses committed by humans on the face of the earth; which destroyed the entire human generation consisted of violators, sinners, and mischievous individuals. The rain continued for forty days and nights, which destroyed every human being, animal, beast an d reptile existing on the earth, and even the high mountains were drowned deep in the water. Hence, the signs of life perished away in the heavy rain, and the earth was deprived of any kind of vegetation and greenery even. At last, the rain stopped, and the ark stayed at its destination after five months. However, it took five more months in the drying of the water. Noah relieved raven with the hope of the signs of life on earth, but it returned in a hopeless manner. Then Noah sent the dove, but it also returned in despair; however, its second return was hopeful as it had an olive branch in its beak, and on its third relieve, it did not return to Noah. Noah was ordered to step down the ark by the Lord, and he did the same along with his family. He built an altar and offered sacrifice to his Lord, and paid his humble gratitude for His favors and bounties upon him and his family. The epic of Gilgamesh shares many similarities with NoahÃ¢â¬â¢s tale, where flood took place in the same river Euphrates according to both the texts on which the ark or boat was to whirl. In addition, as the protagonist of Genesis, the flood hero of Gilgamesh was also instructed by the deity for building the ark.